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Stacie Turner. Realtor with Tutt, Taylor & Rankin, Sotheby's International Realty.  Real Estate in Washington, DC.  Marketing Fine Homes in DC, MD & VA.
Stacie Turner
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202.494.8220
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202.234.3344
Stacie Turner. Realtor with Tutt, Taylor & Rankin, Sotheby's International Realty.  Real Estate in Washington, DC.  Marketing Fine Homes in DC, MD & VA.



Listing Process





1. SELLER INTERVIEWS PROSPECTIVE AGENTS
 
  • Agents tour your home
 
  • Discuss the market and relevant sales information (i.e. current active listings
  and comparables) and determine a ballpark price range
   
  • Understand each agents Marketing approach and the way they work
 
  • Select the agent who presents the best strategy and seems to be a good
  personality match - hopefully ME!




2. SIGN LISTING AGREEMENT
 
  • Agreements are typically 3 -6 months
 
  • Agreements may be terminated with 48 hours written notice from either party




3. DETAILED HOUSE TOUR
 
  • Agent will provide more detailed input on repairs/modifications that need to be
  to increase the value/appeal of your home and make staging recommendations made
 
  • Collect information to be used in sales materials
 
  • Seller provides the completed PROPERTY DISCLOSURE FORMS and discusses
  any issues or recent repairs




4. PREPARE MARKETING PLAN & “ON MARKET” TIMELINE FOR SELLER REVIEW
 
  • I will provide a timeline that outlines all activities related to preparing the house
  to go on the market. It will include: seller repair work, virtual tour shoots, etc.)
 
  • Identifies marketing strategy and specific marketing activities which will be
  executed during the first month on market
 
  • Seller provides the completed property disclosure forms




5. PRICING REVIEW
 
  • We will review what is currently active and determine the most competitive,
  strategic price a few days prior to listing
 
  • I may show the house to other agents to get additional pricing input




6. HOUSE ON MARKET
 
  • Sign in yard
 
  • Property Listed in the MLS (typically a Tuesday or Friday)
 
  • Open House scheduled
 
  • Aggressive marketing within the first 2 weeks of listing




7. REGULAR UPDATES ON INTEREST & ACTIVITY





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